Menu Madness - Interactive Game | The Beta Agency
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Menu Madness – Interactive Game

Category
Brand Identity, Integrated Campaign, Photography
About This Project

In 2013, The Beta Agency developed the concept for a promotional food event combining real world and digital assets. During a discussion about the value of promotional foodie events like Restaurant Week and the popularity of online competitive group challenges like Fantasy Football or Tournament Predictors, the core idea for Menu Madness was born.