Robinson Ballet - #DanceBangor Campaign | The Beta Agency
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Robinson Ballet – #DanceBangor Campaign

Brand Strategy, Integrated Campaign, Photography, Social Media
About This Project

In 2014 we began working with Robinson Ballet, a premiere Maine-based dance company and school founded in 1985. School performances, lecture demonstrations and master classes have always been an internal part of Robinson Ballet’s commitment to increasing dance awareness. Since its founding, the Company has reached thousands of children with its educational programs.

#DanceBangor Campaign

To help increase awareness of Robinson Ballet Company’s 2015 performance season and increase its visibility as an innovative player in the Bangor arts & cultural landscape, BETA developed a social media photo campaign, centered around the hashtag #DanceBangor. A series of photographs were taken using dancers from the company posing against the backdrop of the city, inside well known businesses or near recognizable landmarks. The photos were released via instagram and later shared on Facebook and Twitter, all encouraging followers to visit the Robinson Ballet website, buy tickets, learn about upcoming classes or donate to the organizations annual fund.